2. He's in way over his head. This can't be stressed enough, so expect us to revisit it often. There are three basic levels to Arnie's ineptitude: (1) He has never run so much as a town meeting, and now he wants us to put him behind the wheel of the sixth largest economy in the world; (2) he treats his campaign as if he were promoting a movie, continually falling back on his experience as an entertainer in an apparent attempt to compensate for his lack of experience as a statesman; (3) he loves to talk about all of the problems we're facing in this state, but his lack of specific ideas for how to fix them is taking on legendary proportions.

3. He thinks you don't care that he's in way over his head. "The public doesn't care about facts and figures," said Arnie at a press conference. If there is a God, these words will haunt him throughout the campaign. On Sept. 4, he went so far as to blame the media for his own hollow, sloppy campaign: "You always want to have fast answers," he told journalists in Riverside. "I want to have good answers." Hey, buddy, pencils down! Next time, figure out the answers before you tell people you're ready to be governor of California.