Why were we encouraging people who never swallowed a single political TV ad to donate money to run political TV ads? Why were we encouraging people who never trusted canvassers to become canvassers themselves? The failure of the Perfect Storm in Iowa attests to how ineffective this was. Instead of having the activists new to the process replicate the models of voter contact that did not bring them into the process and even turned them off to the process, shouldn't we have them replicate the models of voter contact that actually brought them into the process?